Premier Construction is the flagship publication of ROMA Publications Ltd. After a successful nine years of circulation and many different identities the company felt that the magazine needed a complete rebrand.

Keen to promote itself as 'The premier information tool for the construction industry', the brief was to create a logo with a corporate feel that would invoke a trusted feeling in its clients and be able to be used as the new masthead for the redesigned format of the magazine.

Marcus Howarth, MD of ROMA said: "We felt it was important for us to keep proactive in the way we approach our business. Whilst many businesses are tightening their belts in order to see themselves through the credit crunch we saw it as an opportunity to promote ourselves further and revamp our products accordingly. It was tough at first but we are now seeing the fruits of our labour and receiving some fantastic feedback from our customers."