John Whitaker International Limited are market leaders in the manufacture and supply of the exclusive JW Range of equestrian products and they also supply the exclusive Brogini range of Italian leather equestrian products.

The brief was to redesign the product catalogue for the company and to give it some life. We used the British International Team as a theme for the design style and utilised the advertising campaign that we had designed to help break the catalogue into sections and to reinforce the catalogue's power as a selling tool.