The advantages of a subtle face-lift
Whilst shopping in a local supermarket chain recently I noticed a subtle change to a products' image, of which I have quaffed many a glass, which compelled me to put this article together. Many clients that we have spoken to have the preconception that a rebrand will be extremely expensive and they have voiced their concern over the chance that customers won't recognise their product any more and will go elsewhere to a rival product instead.

As you can see from the subtle changes that have been made to Wares Otima Tawny Port, a subtle change of label and an adding of a fresh new colour can make a massive impact without losing an already established identity. The Otima facelift looks fresher, younger and more chic than the previous label and is a welcome update to supermarket shelves which are so often saturated with identities that are copied from each other.
Look out for my next installment coming soon!