Time for a change?
The other day when I was adlibbing my way through a 90 seconds promo slot, at a Business For Breakfast meeting, extolling the virtues of increased (or just more focussed advertising) throughout a recession. It occured to me that maybe my next creative line of thought should focus on 'change'.

Perhaps it is time for businesses, of all sizes, to look at themselves carefully and make some kind of change.
Whether it is a rebrand or just a subtle tweek to a logo, a new suite of stationery using fresher colours, a new brochure or product or an advertising rethink that really sells the benefits of the company's products and services rather than advertising just for advertising's sake.

After all, what are we without change?
Without change we grow stale and appear to rest on our laurels. It also make businesses look like they don't care about themselves which certainly won't give a prospective customer (or exitsting customers for that matter) any real feeling of trust in that particular company.

It's through not changing (our ways) and resting on our laurels that the world fins itself in the mess it's in at the moment!
Look out for my next installment coming soon!

Philip Ainley, Creative Director - 11/06/2009
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